About

Elle’s Elixirs is an Eccentric Glam brand for the unbought, contemporary woman. Her lifestyle is dichotomous –  indulgent yet simplistic, relaxing yet adventurous, disciplined yet free. 

In November 2016, Ele & Ivy Tea Company was launched as an Etsy shop. The mission was simple, offering self care in a cup. Just one year later, the business had outgrown the shop. In 2017, the company took sales to the Greater Memphis community and eleivyteaco.com. From markets to pop-ups, the original OMM sipping tea was appealing to organic tea lovers as well as shoppers simply seeking new ways to unwind. In 2018, the company continued growing, adding another tea blend, two new methods for experiencing the tea – smoking and soaking, scrubs, brews, infusers, cards and custom product boxes.

In 2019, Lauren Williams-Batiste rebranded Ele & Ivy as Elle’s Elixirs and transitioned into the role of founder and owner. As the sole proprietor of the company, she stays true to the founding mission of wellness by sipping, soaking and smoking for self care while bringing a new flair of CBD and CBG offerings.

Though tea and hemp-derived products for the purposes of relaxation are not widespread in Elle’s Elixirs home base of Memphis yet, hemp and related herbal businesses are opening at a rapid pace!

FOUNDER

Living by her personal motto, “Here for others. True to self,” Lauren Williams-Batiste thrives at the intersection of family, community and entrepreneurship. She and her husband, Donald Batiste Jr., are first-time parents to their daughter, Ada Elle. Ada Elle is named after Lauren’s great-grandmother who rose from sharecropping to a career as civic leader and entrepreneur in the North Memphis neighborhood in Tennessee. 

Based in her hometown of Memphis, Tennessee, Lauren followed in her great-grandmother’s footsteps by starting her own business Elle’s Elixirs. Named after Ada Elle to bring everything full circle, her business offers CBD and CBD-free herbal blends that can be sipped, soaked and smoked. 

Lauren earned her B.A. in History from the historically Black institution, Tennessee State University, after focusing on Africana and Women’s studies. She went on to earn her M.S. in Educational Theory and Practice from Arkansas State University.

In the community, she is engaged with Delta Sigma Theta Sorority, Inc., The Junior League of Memphis, Memphis Tilth, and CHOICES.